WHAT IS THE FMCG ( CPG ) INDUSTRY?

The Fast Moving Consumer Goods  (FMCG) or Consumer Packaged Goods (CPG) industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items. The products are ones that are essential items we use day in and day out. This multi-million dollar sector holds some of the most famous brand names that we come across every single day.

Some of the leading FMCG Companies in the world are,

• Colgate-Palmolive
  Famous brands: Colgate toothpaste; Palmolive soap and cleaning products; AJAX cleaning products.
• Coca-Cola
  Famous brands: Coca-Cola; Diet Coke; Fanta; Sprite
• General Mills
  Famous brands: Pillsbury; Green Giant; Yoplait dairy products
• H. J. Heinz
  Famous brands: Heinz Tomato Ketchup; Lea & Perrins; HP Sauce
• Henkel
  Famous brands: Pritt; Sellotape; Schwarzkopf hair products
• Johnson & Johnson
  Famous brands: Johnson's Baby; Neutrogena; Acuvue; Listerine oral care
• L'Oréal
• Famous brands: L'Oreal Paris, Garnier; Maybelline New York; Biotherm; Kiehl's
• Nestlé
  Famous brands: Nestel Pure Life, Nescafe; Nesquik; Kit Kat; Purina
• Procter & Gamble
  Famous brands: Ariel, Gillette; Pampers; Olay; Duracell; Pantene
• Unilever
  Famous brands: Dove bodycare; Axe; Flora dairy products; Domestos; Cif; PG Tips