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Saturday, 26 September 2015

WHAT IS THE FMCG ( CPG ) INDUSTRY?

The Fast Moving Consumer Goods  (FMCG) or Consumer Packaged Goods (CPG) industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items. The products are ones that are essential items we use day in and day out. This multi-million dollar sector holds some of the most famous brand names that we come across every single day.

Some of the leading FMCG Companies in the world are,

  • Colgate-Palmolive
    Famous brands: Colgate toothpaste; Palmolive soap and cleaning products; AJAX cleaning products.
  • Coca-Cola
    Famous brands: Coca-Cola; Diet Coke; Fanta; Sprite
  • General Mills
    Famous brands: Pillsbury; Green Giant; Yoplait dairy products
  • H. J. Heinz
    Famous brands: Heinz Tomato Ketchup; Lea & Perrins; HP Sauce
  • Henkel
    Famous brands: Pritt; Sellotape; Schwarzkopf hair products
  • Johnson & Johnson
    Famous brands: Johnson's Baby; Neutrogena; Acuvue; Listerine oral care
  • L'Oréal
  • Famous brands: L'Oreal Paris, Garnier; Maybelline New York; Biotherm; Kiehl's
  • Nestlé
    Famous brands: Nestel Pure Life, Nescafe; Nesquik; Kit Kat; Purina
  • Procter & Gamble
    Famous brands: Ariel, Gillette; Pampers; Olay; Duracell; Pantene
  • Unilever
    Famous brands: Dove bodycare; Axe; Flora dairy products; Domestos; Cif; PG Tips

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